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Wednesday, 29 November 2017

Saint Laurent Takes Over Colette with Vespas, Cameras, and Le Smoking Lighters

On December 20, the legendary Parisian concept store Colette will close forever. But before the mother-daughter team of cofounders, Colette Roussaux and Sarah Andelman, bid adieu to their Rue St.-Honor� space for good, they are hosting the last in a season-long series of pop-up takeovers. The lucky brand that will be the last to inhabit Colette�s first floor? Saint Laurent. For the occasion, Saint Laurent creative director Anthony Vaccarello has dreamed up a series of collectible collaborative items and an exclusive collection of Saint Laurent pieces that celebrate the traditions and tenets of Parisian culture.
The pi�ce de r�sistance of the takeover is an all-black version of Paris�s most ubiquitous, unofficial vehicle, the Vespa. There�s also a glossy black and fully crystal-embellished motorcycle helmet made with Ruby, a customized vintage Polaroid SX-70 camera, a leopard-print Arkaic Concept skateboard, and a box of Pierre Marcolini custom chocolates. Should none of that ring your bell, Yves Saint Laurent Beaut� palettes will be available alongside a range of exclusive Anthony Vaccarello�designed items, like Bryan Ferry and Patti Smith tees, heart-embossed bags and wallets, and three studded, logoed, and heart-shaped leather riding crops meant for the bedroom. (How else to really capture the glam eroticism of Saint Laurent�s Le Smoking hot after-dark ethos?)
What�s more, those who can remember all the way back to the fashion world of 2013 will recall that Saint Laurent and Colette haven�t always been friendly bedfellows. After Colette started selling ironic tees that referenced the Saint Laurent brand and its founder during Hedi Slimane�s tenure as creative director, the label pulled its merchandise indefinitely from the store. But with a new creative in charge comes a new spirit. Saint Laurent is even rumored to be taking over the Colette space for its own store in 2018. Consider the pop-in shop a test-run for what Vaccarello�s Saint Laurent shopping experience could look like.

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